IDC: Marketers must measure up

Creative depts need to start showing results --> good for SEM

[skibum]

Article [news.com.com]

Interesting clip about tech marketers needing to show results. Anyone in the more "creative" - rich media, banners, stuff like that feeling a pinch?

It's amazing how much people expect from online advertising/marketing compared to more traditional media. We're definitely seeing a push for results and generally tighter budgets, but at the same time a few recent "creative" aka branding campaigns have won some awards and its amazing how the clients' attention can all of a sudden turn to wanting awards as opposed to focusing just on bottom line results.

[jeremy goodrich]

Ya, there is a growing emphasis on the whole closed loop tracking for SEM related activities. That is great news for everybody in the industry.

Makes budgets get shifted around in our favor, too. :)