would you advertise by sms?

[nondual]

I have several thousand mobile users registered on my site. I'm trying to decide if it's worth trying to sell opt-in sms advertising.

My site is a general news/current events site with a WIDE variety of readers so it doesn't target a particular niche, however, advertisers would be able to target their ads by age, gender and geographic location. The cost would be $0.10 - $0.20 per ad per receipient.

as a webmaster, would you advertise your site by sms in this way? what would be the deciding factors?

[eljefe3]

Have these users agreed to accept sms ads? That would be the first place to start would be to get their approval before spamming them.

[nondual]

yes, as stated in my original post, it's opt-in advertising

[skibum]

General advertising as in "visit sitexzy - we have a great widgets", no. If the user specifically opted in to say tell me when concert tickets for some band go on sale and I was selling the tickets, then yes. Personally, the only time I'd want to receive ads by SMS is when something very specific happened, a price on something dropped to what I was willing to pay, tickets for some event went on sale.