Establishing CPM Rates

My lazy, use only Adsense for revenue, days are over.

[ebound]

I have a website in the real estate / mortgage industries. I've been using Adsense since the beginning and its been a great way to monetize my website. But as the site matures I am looking to reduce my dependence on one source of revenue. Yes, Adsense made me very lazy because it was such an easy solution.

I have people emailing me asking me to advertise often enough that its time to step up and implement my own advertising program. The problem I'm having in doing this is establishing my rates. Is there any source that gives average CPM rates by industry? Whats the best way to establish my rates?

Thanks for any input.

[Michael Anthony]

You could probably make far more money from a couple of well targeted affiliate relationships than by just selling advertising, especially as the industry you work with is so full of them.

[Nefig]

Yes, Michael is right, if I had established real estate\mortgage website, I'd know what to do with it, that's for sure :) I'll be building a few soon anyway..

[ebound]

I'd know what to do with it, that's for sure

Can you sticky me your idea?

[ganderla]

Don't sticky. This is a community for everyone to learn.

If you feel you can get a HUGE number of leads per day, then you should contact a company in your niche to dell to them directly. If not, then join some affiliate programs. In your industry, those leads pay well and you might be suprised.