Who pays for pop-up's?

Who ? Who ?Who ?Who ?Who ?Who ?

[Baron3000]

Subj
Who pays for pop-up's?

[Hawkgirl]

Are you asking the question from a philosophical standpoint? ("Who pays the price for pop-up advertising - customers who get annoyed by them, sites who lose customers because of them, advertisers who lose credibility?")

Or are you asking from a business standpoint? ("What kind of businesses are successfully using pop-up advertising today?")

:)

Both are valid questions ... but you'll get different answers.

[Marketing Guy]

Who pays for them in terms of buying them as a marketing tool?

> Sites / businesses that have a general enough product to be able to target, well, everyone (ie casino's), but don't have a budget to do it through conventional means.

The reason they use pop ups, even though they have a poor conversion rate, is because they annoy, er, are viewed by so many people.

Who pays for popups from a philosophical standpoint?

>Other websites. The Internet in general.

All the rubbish on the Internet, which popups are only a small part of, collectively gives the Internet a bad name and makes it harder to run an ecommerce business! :) IMHO anyway.

Scott :)

[edit_g]

One category would be people who know that if they don't do pop-ups you would never have heard of their websites (i.e. casinos).

Another one would be people in marketing departments who are gullible enough to believe the people selling the pop-ups and perhaps don't spend enough time on the net to know how annoying they are.

[dvduval]

Also people who offer information for free...and can't afford their hosting bill.

[eljefe3]

It's been known in the affiliate circles that often times affiliates will use a pop-up of one of their other affiliate programs that is related to the site that their visitor is on. If you can't get a customer's $$ from one site, you might get it from another. The most successful are the exit pop-ups so you don't initially annoy the visitor.