using PPC to promote - SEO and Affiliates forum at WebmasterWorld - WebmasterWorld

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using PPC to promote

what?

ciara_c

4:23 pm on Nov 2, 2005 (gmt 0)

10+ Year Member

please explain to me what using PPC to promote means?

NoLimits

9:11 pm on Nov 2, 2005 (gmt 0)

10+ Year Member

Means you paying someone for every person they send to your site. You only pay when someone clicks on your ad and comes over to your site.

You can do this directly with the site owner, or go through a middle-man like Google AdWords or Yahoo's equivalent, Overture.