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I've seen designers drop an entire page of copy in the logo alt attribute. Surely that exceeded 80 characters? ;)
What types of creativity have you seen?
Use the alt attribute to describe the function of each visual
[w3.org...]
"Section 508. Opening Doors to IT Logo. (5 stars and 3 red stripes)"
I suspect that this is exactly how it is meant to be used.
engine:
Domain names pasted in there: Not very friendly for improving accessibility.
You mean like WebmasterWorld :) - property of both "alt" and "title", of the image in the upper left corner, is domain name prefixed with protocol "http://www.webmasterworld.com" .
Or did you mean when property is just "example" or "www.example.com"?