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PPC Vs Search Results -

User preference for PPC Vs Search Results

         

tabby

2:29 pm on Aug 12, 2002 (gmt 0)

10+ Year Member



Does anyone know of a statistical resource regarding Internet user's preference for pay per click results versus search results 'proper'.
Alternatively, what are people's thoughts on this issue
Any feedback would be appreciated
Many thanks

Shakil

1:11 pm on Aug 13, 2002 (gmt 0)



I read somewhere lately that 60% of surfers were NOT aware of the PayPerClick model, obviously the more people find out the lower it will get used.

thank god for SEO.

Shak