Adwords clickthroughs -- Ballpark percentage?

Rough guide needed....

[Nick_W]

Hi everyone,

Can anyone give me a rough idea of the range of Adword click throughs?

Many thanks

Nick

[DrCool]

I have about 4 different campaigns going with AdWords. They are all fairly general. I haven't done anything with they negative keyword matching and my ads cover about 100 keywords each so they aren't microscopically targeted. I generally get around 1-1.5% CTR. I have heard of other people getting 3-6% and higher. I suppose if I were to take more time and focus everything more I could do that but I am happy with the 1.5%.

[dailymultiple]

Hi i get 3.5% on adword. On overture the exact same ad pulls 10%.
Im seriously considering pulling out of adword. They show your add all the way on the right in a little box. So naturally people click the free listings first because thats where they are used to seeing them. Now someone help me figure this out: On adword i get 3.5% and pay $2.43 per click, 2 hits a day. On overture i get 10% response and pay .05cents per click. My competition is the same company on both. How can we be $2.50 on google and .05 cents on overture???
And get 3 times more hits on overture?
I think about it everyday and i always come up with the idea that somehow im being scammed by someone. Because it just doesnt make sense.
pat

[Mardi_Gras]

My current campaigns are pulling about 11%. I would think 0-15% would be a reasonable range to anticipate. The bottom half of that for starters, the upper half once you get the hang of Adwords.

[Mike_Mackin]

dailymultiple:

You can be in complete control of this situation. Just pause your ad and move on.

>Because it just doesnt make sense.
So don't do it :)