Espotting KWG

key word generator results

[omegadm]

Has anyone compared click through rates received from Espotting with the stats their Key Word Generators returns as "searches in the last 30 days"?

I have found the KWG reporting large numbers of searches for a keyword but then delivering 0 click throughs, even though the client it at #1...

For example, Epotting reports 5437 searches for the following keywords in the last 30 days: ski holiday aspen, corsica holiday, sardinia holiday, sardinia flight, corsica flight.

Yet the number of click throughs = 46 (~1% conversion).
On OvertureUK the conversion is ~16%

Has anyone got any similar stats?