Expensive Keywords?

Anyone every seen really expensive keywords?

[Weblamer]

Just out of curiousity, has anyone ever come across any outragiously high pay per click keywords on overture? I fume daily due to the fact that several of my company's competetors are paying over five bucks a click for some of my most relavent keywords.

In Contrast I noticed the word 'sex' which had 2,913,835 serch views on overture in May had a top price of only 23 cents a click.

[digitalghost]

Check "data recovery". I've seen that as high as 14 bucks a click.

[Weblamer]

it's 16 bucks a click now. dang.

I juct clicked on it 'cuz i felt like wasting someone else's 16 bucks.

[Mardi_Gras]

Casino is at $13.89; search engine optimization over $7.00. Thankfully, not my terms!

[DrCool]

I have seen "data recovery" up to $22 per click. I guess if somebody is searching for "data recovery" they will be pretty desperate and inclined to buy from the first person they can find.

[rubik]

Try this one on for size:

mesothelioma

Current top bid $48.62

[Mardi_Gras]

Not everyone may know that a mesothelioma suit can be worth millions to a personal injury attorney...the ROI might not be that bad, even at $50 a click :)

[edit]I should have said the award can be millions...the attorney won't get all of it[/edit]

[quiet_man]

How do you know what the advertisers are actually paying now that overture has switched to displaying 'advertisers max bid' instead of the old 'current bid' (or whatever the wording was). Didn't they switch recently from showing the actual bid price to showing only what the advertiser will bid up to (which is likely to be a lot higher, and has a maximum of $50 I think)?
(I could be entirely wrong about this though!)

[Brett_Tabke]

Interesting to compare the prices and the players:
[webmasterworld.com...]

Looks like Data recovery and nt data recovery are missing a few of it's heavy hitters :)

Gee Ollie, $18.50 a keyword - I don't know why we couldn't make a go of it lol

It gets worse - we have folks in these forums, that manage those campaigns. think about it

[Weblamer]

50 bucks a click.
sigh. i wish i was rich.
do web developers get rich, or just the people who boss em around?

[Brett_Tabke]

Hard to say Weblamer - in some cases yes, but mostly no. CPC stuff is usually billed straight to the client. Overture has just about weeded out all the click through farming. eg: you are willing to pay $1 a click for "blue widgets", and I go pay .75 cents at Overture and pocked .25 a click. They've been pretty active about weeded that out. Most all of us that were doing it last year, are history in that game.

[hurlimann]

Brett true but unfortunate.
We charge 100% markup on a 5c click to manage them.
We lose money. The client's are happy.
With PPC/PFI/BOW etc changing daily it is a small price to pay to keep a site at or near the top.
With overtures latest wheeze good PPC management is vital.