Looksmart's new PPC in UK?

[born2drv]

Apparantly, Looksmart opted to roll out a new PPC for it's UK advertisers based almost exactly on Overture's model.

[bidsmart.looksmart.co.uk...]

I wonder why they chose not to use the flat rate PPC model? ;)

[tigger]

also check out were the results are displayed

BTopenworld, Tiscali, ntl, Mmmm some real traffic builders with those search engines!, no MSN ?