mmm! went for the terms that my site does extremly well for, except the partners listings at the top of the serps, so i thought i would experiment with buying a few no.1's and see what happens.
i am a complete virgin when it comes to the world of PPC, went for the self-management option as i have seen some companies pay vasts amounts of money, without a single paying customer from it (managed by overture).
tigger
3:49 pm on May 31, 2002 (gmt 0)
Good luck
Just keep an eye on your monthly spend, when I set my account up I initially set the automated payment quite low so I could get a warning and get some idea on daily cost without having to log on to the stats
caine
3:54 pm on May 31, 2002 (gmt 0)
i've set it at $75, the products we sell, even if it is just one, will cover this, where as if i could not back track one sale to overture listings, i am going to drop it like a brick and forget about it.