A travel related search on Lycos like
Costa Rica [search.lycos.com] for example brings up 3 "SPONSORED SEARCH LISTINGS" from Overture, followed by a private PPC(?) from Lycos Network with a
thumbnail photo in this paid listing. That listing is marked #1, followed by "WEB RESULTS" marked as #2 & up.
Question: will Overture & friends follow suit and will we end up with an hybrid listing + photo version of the old banners for the top bidders? With a premium rate?
