Current State of the PPC Market

Is it emptying and will google enter

[brotherhood of LAN]

I read lots of info here, at WMW, which includes all the PPC stuff thats been going on lately. I dont even use PPC but its still worth noting whats going on

What is the current state of PPC? All I hear about Overture and Looksmart (the prevailing names) is bad news, and that in terms of size, finance, fairness, relevancy and mostly everything, they are going sharply downhill

On the same note, there has been a tad 'scaremongering' over recent google trends. Are they going to slowly drift in from the free to paid listings? No one would be able to compete on either side from the way I see it, it would be G all the way

So what is the current state of the market, particularly directing info to a person who is looking in from the outside? :)

Sooner or later, I'll probably be putting money into this melting pot

[mack]

I cant see Google entering it because PPC makes results less relevant. It sort of goes against what Google stands for.

[brotherhood of LAN]

Someone correct me then, what pricing method does adwords use, and what method would that "blip" have been involving ads within SERPs

[mack]

I always thing that ads in serps is overall bad for the serps. Adwords is good because they are displayed as different to the main body of results.