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Secondly, some of words I would have to bid for are expensive, what is stopping people clicking through and then abandoning the site as soon as they arrive?
What mechanisms are in place to stop this - is the time recorded that they stay on my site recorded in some way?
All of the top PPCSEs have a fraud screen
built into their service to weed out
multiple click-thrus to the same keyword
during a certain set interval of time.
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... what is stopping people clicking
through and then abandoning the site
as soon as they arrive?
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Nothing is stopping them. That kind of
traffic separates the good services from
the bad as well as the good copy (title
and description) writers from the bad.
There are many variables that go into this.
If your site is not good or does not offer
what your user is looking for - you cannot
blame the service provider.
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What mechanisms are in place to stop
this?
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... back to the fraud protection and just
a using a good qualified traffic provider.
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... is the time recorded that they
stay on my site recorded in some way?
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No. There is no way for the provider to
do this as they simply push and track
click-thrus from their network to your
site - once the user on your site they
are on YOUR site.
There are some sophisticated ROI tools
you could utilize to help you track
your "Return on Investment" through the
different service providers.
A quick, common and simple solution is
adding a "?" followed by the service
provider to you the end of each
submitted URL
(i.e. yourdomain.com?overture )
Then in your traffic logs you can use your
referring URLs and parse out certain the
info you are looking for.
This is straight out of my server logs
tracking url http:/domain.com?source=overture
20.29% ¦ / source=overture
tracking url [domain.com...]
10.00% ¦ /
tracking url [domain.com?source=google...]
6.55% ¦ / source=google
I use this to determine how well we are doing. For the fist few days I physically counted every hit to make sure they were being counted correctly, and to the best of my knowledge they are.
