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There was a thread not long back with people posting there $ per visitor, who use PPC I believe
Since I dont use PPC I dont know which thread. But I believe its useful to your question :) Use the site search for PPC and something like ".12" ...... you should find a long list of people and how they get on with PPC
Thanks...my post was really really general for a reason, I didn't want to seem too intrusive. I'm not going to ask for a specific keyword and the price you paid, and how much your product was going for or what position you were located on in the SERPS. I just wanted a simple idea if highly targeted more expensive listings brought better results as a whole, or if very broad on-topic listings created
better results.
I realize it's going to be different for everyone and I'm not going to base my marketing on it, just interested in finding out others results. I'd love to see which PPC Overture or Findwhat delivers better sales...not just traffic.
Thanks for the link.
I'd love to see which PPC Overture or Findwhat delivers better sales...not just traffic.
I'd like to hear your results, although, I'm sure that different price points and products will bring different results. How do you intend to track the results? I am trying to do some similar research myself, and cookies seem the best route.
Currently Findwhat has the highest CTR for me, but ROI belongs to Overture which being no coincidence costs more.
I'm trying to get a concensus but also understand most people don't want to divulge this information, even though it could possibly help beginners in the future from making expensive mistakes.
I get a lot of emails from webmasters that are frustrated by Overture results either being to expensive or not generating any ROI...I have to let them know it's not the engines fault, it's either your product, service, or web site, or a combination of both. I think an informed webmaster/marketing manager would benefit from knowing which listings price/PPC engine-wise deliver the best results.
<added> There are a lot of variables involved in calculating an accurate ROI rate, but having a general account of which PPC engines really deliver the purchasing traffic is a step in the right direction for less informed marketers, and one web site's response could very well be different from anothers, but a general estimate can be made given enough data.</added>
However, today Overture would reject most of these because of low usage.
On new accounts I have moved to targeting these type of keywords in ink inclusion.
If you can track what keywords your buyers used in google, you can capitalize on them in PPC or other programs.
If I spend $1000 to make $2000 = Net $1000 that's a good ROI
If I spend $2000 to make $3500 = Net $1500 that's not as good a ROI
But it's MORE MONEY
...and I like MORE MONEY
Can you tell me what amount of traffic is minimum for a keyword phrase in order for Overture to accept a bid?
If the keyword phrase comes up in their search tool -- will Overture list my ad for that keyword phrase?
I notice there are some low traffic current bids on Overture (100 searches or less a month) but perhaps these were bids from GoTo or before Overture changed its policy.
At the Bar Conference we were told 25
After a Boston Conference it may have gone below that.
Just because the KW appears in the tool doesn't mean they will accept it if the traffic is low.
But you do have to pay the $40 or $25 per url to submit to Inktomi correct? And do you only optimize the page for one keyword phrase for Inktomi?
It seems like it is difficult to optimize a page for more than 3 key phrases -- and each of these phrases have to have some of the same words in them if the page is going to get rank.
