Espotting Launch Auto Bid Management Tool

Discussion of Espotting's new management tools

[redlion]

Hi All

I've just noticed this on Yahoo

[biz.yahoo.com...]

- looks like Espotting are about to launch a new site with a bunch of new features including an automated bid management tool.

Sounds brilliant - does anyone know anything about it?

Cheers.

[wolfy]

That's good, but they're not the frst to introduce this tool because Goolge Adwords offer this service too.
The only thing I'm sure is that finally Overture has got a really powerful competitor!!!

[heini]

Thanks for the info, redlion

Second very interesting part of the announcement is a keywordtool

Espotting enables advertisers to get the best out of their campaigns, as the tool brings up the most popular
keywords that consumers have been searching for within the last 30 days and shows how many times each word has been searched for.

[nicebloke]

We saw it yesterday, it LOOKS great - a lot more new features. A vast improvement.

[Rumbas]

I've been peeking at it too, and it looks great.

They have some tools in there that makes account and bid management a lot more flexible.

I especially like the keyword tool, which in time will cover all the languages in their network.
I'm particual looking forward to the french, german and eventually the spanish versions ;)

There will also be a cool proactive feature where their editors will check your site out on a ongoing basis, find and verify keywords, throw them in a bank, where you can chose the ones you want and get them online right away.

In deed a vast improvement from a european perspective.

[makemetop]

Yes, I was particularly impressed by their keyword generation tool which is (IMHO) pretty nifty to use - but with a UK bias. They have leap-frogged other PPC interfaces and tools with this. Should make account handling a lot easier.