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"GoTo applies specific relevancy guidelines to certain popular search terms. In order to qualify for these search terms (computing, education & career, entertainment, finance, home life, health, reference, shopping, travel), a Web site needs to provide a variety of content relating to those terms, such as offering more than one product, service, link or component of information."
[goto.com...]
But with Goto snapping up most of the main players, surely if were not to careful they will be calling all the shots and WE will have to jump through the loops if we want our clients within the main SE's
Let’s face it do the other 138 PPc’s offer any traffic I’ve tried a few and Goto is really my only option, but as I’m only hitting the UK market I don’t have much to choose from.