Need Information on Pay Per Click Marketing

Looking for Courses, Tools, Books

[Joe]

I am trying to learn more about using sites like goto.com for marketing my website. I ran across this e-course, called "Instant WebSite Traffic" covering strategies for pay per click search engines. Has anyone read the course or have special insight about pay per click search engines? I also see that there are a lot of options on Bid Management Tools. Any opinions on which are the best? I'm really interested in this subject and any information is greatly appreciated.
Thanks,
Joe

<url not necessary ~ Marcia>

(edited by: Marcia at 4:09 am (gmt) on Sep. 5, 2001

[Marcia]

Welcome to WmW, Joe. First I'd read through this particular forum thoroughly, and then ask any specific questions you might have. There's a wealth of information here on the subject.

There's so much free information available on the subject that I seriously doubt that it's necessary to pay for a course. I wouldn't, unless it was by someone I knew, on a personal level, had a lot of proven expertise. Personal claims of expertise are not necessarily accurate. Even then, there's probably enough available for no charge. Besides, until you've studied and learned a certain amount, you most likely wouldn't be able to judge how good the information provided actually is.

>special insight about pay per click search engines

There are people who read and post right here at the board who have the insight to answer questions you might need to ask.

[Mike_Mackin]

Welcome Joe

This is the WebmasterWorld-course

[webmasterworld.com...]
Set the View Bar at bottom right to "ALL" and read from May 2000 to the present day. Then ask your questions.

Have you opened an account at GoTo yet?
If not, DO IT - make it a real life adventure.

Don't buy bid management stuff until you understand how PPC/PFP works and have done it manually - imo
Then you will be able to evaluate the many offerings.