GoTo job posting states (in part)
"The Content Consultant reviews incoming orders (search listings) from clients, through our editorial processing system, and determines whether the search terms are relevant to the Web site, are in compliance with GoTo's Advertising Policies, corrects any spelling and/or grammatical errors, and may rewrite titles and descriptions to enhance relevancy. Works closely with Client Services and Sales Teams to resolve client inquiries and disputes."
>rewrite titles and descriptions to enhance relevancy.
Do they mean to tell us how we market?
Will all the titles for the query "cheap green ballons" be rewritten to read Cheap Green Ballons - I wonder.