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Only using adwords

Am I missing a lot, not being in Yahoo and Bing?

     
12:32 am on Jan 23, 2012 (gmt 0)

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I have a successful campaign with Adwords, and was thinking about setting up a campaign for Yahoo and Bing. Is this just an obvious thing to do?

How much traffic can I expect, e.g. 20% of what Adwords produces?

Are the visitors as valuable?

In general do you pay less per click?
9:30 am on Mar 1, 2012 (gmt 0)

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Whatson, not sure what country you are in, but in the USA you can figure it is about 12-16% extra traffic.

In the US you can just signup for Adcenter, and then use their AdCenter Desktop tool, import your Adwords campaign and then repost it Adcenter and that will cover both Bing and Yahoo. Make sure you opt out of the search partners.