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When you DO pay at goto.com, the #1 thing you need to determine is - will your site covert at a higher rate than your competition.
#2 Title
#3 Description
#4 the bid amount
If you are bidding against a site that sells "whatever" at 10% less than you offer "whatever" chances are they will convert at a higher rate. This is more likely to be true on the consumer side than on the b2b side where service etc. may become a factor.
Winning the #1or #2 spot does not always mean you will increase your net revenue.
Now when AOL users start to come by we will see what happens.
anyone?