Popular Search Terms

NS differs from MS

[Mike_Mackin]

Listed below are the most popular terms of 2 popular partners of GoTo.

Just what does this tells us about their demographics?

Netscape Premier Search Provider Popular Searches
*Airfare
*Credit
*Debt Consolidation
*Easter Gifts
*Florida Vacations
*Florists
*Furniture
*Gift Baskets
 
*Golf
*Home Improvement
*Home Loan
*Insurance Quote
*Jewelry
*Jobs
*Laptop
 
*Las Vegas
*Lodging
*New Car
*Real Estate
*Taxes
*Vacations
*Weight Loss 

Microsoft Internet Explorer Search Panel Popular Searches
*Travel
*Airfare
*Lodging
*Rental Car
*Vacations
*Las Vegas
*Orlando
*France
*Shopping
*New Cars
*Flowers
*Gifts

*Finance
*Home Loans
*Credit
*Real Estate

*Health
*Weight Loss
*Pharmacy
*Health Insurance 

[Brett_Tabke]

That is a surprising pair of lists. Could you tell us where they came from (url)?

Looks like the first list is for people getting ready to retire in Florida. and the second is for people getting ready to hit vegas. Pretty similar lists actually. I can see the first being east coast centric and the second west coast centric.

[MaliciousDan]

What I see looking at this is not demographic information but probably just as interesting... when I see search terms like that it makes me think that both NS and MS are advertising some kind of travel deals and such and people are seeing the ads, and typing it in.

[Mike_Mackin]

As you enter the DTC it is on the right side:
"Popular Search Terms"
The perfect way to drive even more targeted traffic to your site!