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Excluded keywords for advanced match



9:41 am on May 30, 2010 (gmt 0)

5+ Year Member


How do I use excluded KWs so that i won't show for specific queries, when using advanced match.

As far as I learned until now, I can exclude groups of keywords which have some sort of common denominator, which is described by an excluded word.

If for example, I sell only new shoes, I should exclude the word "used".

But what if I want to exclude just the word "shoes", but I don't mind showing for queries like "new shoes"?

How can I do that?


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