How do I use excluded KWs so that i won't show for specific queries, when using advanced match.
As far as I learned until now, I can exclude groups of keywords which have some sort of common denominator, which is described by an excluded word.
If for example, I sell only new shoes, I should exclude the word "used".
But what if I want to exclude just the word "shoes", but I don't mind showing for queries like "new shoes"?
How can I do that?