Can anybody explain how the optimization settings work on Yahoo. Basically, I need some clarity on these three points that are seen under the 'optimization settings' section under the analytics tab
- Allow conversion data to be used for campaign optimization.
- Allow conversion and revenue data to be used for campaign optimization.
- Don't use conversion and revenue data for campaign optimization.
What if the 'campaign optimization' is actually turned off? Would any of these 3 settings still be applicable? If yes, which one of these should I set it to? What is the function of each of these?
What if the campaign optimization is turned ON? Has anyone tried using it? Does it work well?