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Direct Mail from Yahoo! Search Marketing

Offer for free consultation

7:14 pm on Apr 6, 2010 (gmt 0)

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5+ Year Member

joined:Nov 2, 2006
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Yesterday I received a offer by mail from Yahoo Search Marketing for a free consultation. They promise to put me in touch with a dedicated team to improve the performance of my search marketing campaign.

Now, I'll admit that my Yahoo paid search account needs help. However, I haven't been willing to invest the time or energy necessary because my understanding is that the entire platform will soon be history.

Why is Yahoo throwing good money after bad by sending out these mail offers? Is it an oversight on their part? Or am I missing some other advantage I would get from their 'dedicated team'?