Minimum bids are too hight!

How to reduce costs when bidding the min. bid?

[Hyponeros]

I come accross many cases where the ninimum bid is too high.

I have many cases where I have an average position between 1-3 by bidding the minimum bid and the costs are too high. Unfortunately I cannot lower the bid since I bid the minimum bid already. The only option if I want to reduce costs is to pause the keyword which is not really an option.

How else can I reduce my costs if I cannot lower the bid and I don't want to pause the keyword?

[buckworks]

Try blocking search term variations that are not appropriate, or that produce few conversions.

[Hyponeros]

My keywords are standard match and one keyword in most adgroups will trigger over 70% of the traffic and 90% of the costs!

[briggidere]

Try setting them to advanced match. I do much better on that match type.

[Hyponeros]

I believe that if I change the settings to advanced match I will have even more impressions and therefore clicks!

[buckworks]

How are you measuring the productivity of your impressions and clicks?

If the clicks are leading to conversions then it would be good to have more clicks.

[Hyponeros]

I am looking at the overall performance but in some case the keyword doesn't perform well. This doesn't mean that I want to pause it because I can still benefit from some brand awarness. Of course in that case I don't want to spend too much but if I am already bidding the min. Bid with an avg. pos. above 4 what options are left?

And I don't want too many impressions because I know it will not convert.

[Hyponeros]

I came again across several cases where my average position is above 4.0, while I am bidding the minimum bid. Those accounts are in GBP and in EUR, the minimum bid is 0.10-0.15 in GBP or EUR and I cannot lower the bid! By today's exchange rate GBP 0.15 are USD 0.23.

I think that this doesn't make sense. If my Avg. pos. was 9.0 or below I could understand that I cannot lower my bid but not when the position is above 4.0!

[karukera]

Also try to play with different ad copies (maybe 10 or more) for a few days and then when you find winner(s) with really high ctrs, it may help in reducing your cost-per-click.