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Minimum bids are too hight!

How to reduce costs when bidding the min. bid?

     

Hyponeros

4:26 am on Mar 24, 2010 (gmt 0)

5+ Year Member



I come accross many cases where the ninimum bid is too high.

I have many cases where I have an average position between 1-3 by bidding the minimum bid and the costs are too high. Unfortunately I cannot lower the bid since I bid the minimum bid already. The only option if I want to reduce costs is to pause the keyword which is not really an option.

How else can I reduce my costs if I cannot lower the bid and I don't want to pause the keyword?

buckworks

4:46 am on Mar 24, 2010 (gmt 0)

WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Try blocking search term variations that are not appropriate, or that produce few conversions.

Hyponeros

4:53 am on Mar 24, 2010 (gmt 0)

5+ Year Member



My keywords are standard match and one keyword in most adgroups will trigger over 70% of the traffic and 90% of the costs!

briggidere

5:17 am on Mar 24, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Try setting them to advanced match. I do much better on that match type.

Hyponeros

3:15 am on Mar 25, 2010 (gmt 0)

5+ Year Member



I believe that if I change the settings to advanced match I will have even more impressions and therefore clicks!

buckworks

4:07 am on Mar 25, 2010 (gmt 0)

WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member



How are you measuring the productivity of your impressions and clicks?

If the clicks are leading to conversions then it would be good to have more clicks.

Hyponeros

4:31 am on Mar 25, 2010 (gmt 0)

5+ Year Member



I am looking at the overall performance but in some case the keyword doesn't perform well. This doesn't mean that I want to pause it because I can still benefit from some brand awarness. Of course in that case I don't want to spend too much but if I am already bidding the min. Bid with an avg. pos. above 4 what options are left?

And I don't want too many impressions because I know it will not convert.

Hyponeros

9:53 am on Apr 5, 2010 (gmt 0)

5+ Year Member



I came again across several cases where my average position is above 4.0, while I am bidding the minimum bid. Those accounts are in GBP and in EUR, the minimum bid is 0.10-0.15 in GBP or EUR and I cannot lower the bid! By today's exchange rate GBP 0.15 are USD 0.23.

I think that this doesn't make sense. If my Avg. pos. was 9.0 or below I could understand that I cannot lower my bid but not when the position is above 4.0!

karukera

6:13 am on Apr 9, 2010 (gmt 0)

5+ Year Member



Also try to play with different ad copies (maybe 10 or more) for a few days and then when you find winner(s) with really high ctrs, it may help in reducing your cost-per-click.