I've been a customer with Yahoo Search Marketing since 2004 and have been running PPC ads with a good success rate. Over the years, my campaigns generated between 5-10 conversions each month at relatively low cost. Each month I keep tweaking the bids, revise keywords, update the ad copy, etc.
Since December 2009 however, I see no conversion at all. First I thought it's the code but no problems there. At the same time, Google Adwords is better than ever.
Speaking with other marketers I hear how unhappy they have been with Yahoo performance. Before I pull the plug, I do want to give them a last chance.
Anyone here in this forum having experiences to share?