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Whats going on with Yahoo Search Marketing

Is your volume gone too?

     
12:05 pm on Feb 17, 2010 (gmt 0)

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This year we notice Yahoo PPC struggling to generate decent volume for us. Its getting worse and worse, and all the new measures they are taking to ensure good quality traffic are infact killing our traffic. Do you notice the same ? Without mentioning any specific ppc market, can you share your experience.

Cheers
10:10 pm on Feb 17, 2010 (gmt 0)

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I think part of your PPC woes are exemplified in that YPN payouts completely died for me, removed it, which I'm sure many others have done, thus eliminating millions of page impressions previously available.
7:49 pm on Feb 18, 2010 (gmt 0)

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I'm competing against tons of sites that on their face are bogus ad funnels.

Google's Quality scoring keeps these sites off Google, and usually Yahoo editorial keeps them off Yahoo, but not now.

Have you checked who you're competing against lately on some high volume terms?
6:26 am on Feb 19, 2010 (gmt 0)

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In Our market, competitors are also strugling. We do have competition, very tough, but everyone is strugling. and this year i see alot of ClickBots attacking ads on Yahoo Partner Network sites.
8:36 am on Feb 19, 2010 (gmt 0)

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For the last two months we underspent our budget, so I have noticed this too.
4:19 pm on Feb 19, 2010 (gmt 0)

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What about conversions - have you seen improved conversion rates? We have also seen less traffic, but the conversion rates are better than they used to be.
4:23 pm on Feb 20, 2010 (gmt 0)

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I found out that they are not displaying ads all the time with low quality scores apparently. No indication that they are doing that unless you happen to notice that your ad is not displaying and ask your rep.

Caution: If you disable partners & your CTR goes down(of course), your quality score goes down & your ads may be disabled.
4:19 am on Apr 3, 2010 (gmt 0)

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my ysm program also have the same problem.
the click of the programs one day can be 100, but now only 20-30.
anyone knows what happened? and have any good idea to change this bad situation?

Thanks for your shareing in advance. : )
 

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