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What will happen to Yahoo Search Marketing Accounts?

What happens when Bing & Yahoo join forces?

     
10:29 pm on Jan 5, 2010 (gmt 0)

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Is it worth creating new Yahoo Search Marketing campaigns at all right now?
7:49 pm on Jan 9, 2010 (gmt 0)

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Yahoo! will effectivly become the ad selling force of MS and Yahoo! I suspect there will be some form of account merging, but I don't see YSM being disolved.

Mack.

5:50 pm on Jan 12, 2010 (gmt 0)

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Mack - thanks for the reply. Just so I have this straight, Yahoo will be taking over the paid portion and Bing will be taking over the organic portion?
10:17 pm on Jan 12, 2010 (gmt 0)

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Thats how I understand it. Yahoo will run bing serps, but Yahoo and Bing will have ads from Yahoo!

Mack.

11:37 pm on Jan 12, 2010 (gmt 0)

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I posed this question to a Microsoft Ad Center rep. last week, and was informed that there has been no internal communication about scaling back, merging, or ending the Ad Center platform.

My initial understanding based on the press releases was that Yahoo would serve ads on both Yahoo and Microsoft owned results pages. However, looking back I can't remember any mention of what would happen to their respective content networks.

Regardless, don't you think that with the amount of money involved there would be a little more clarity about what's to come. Microsoft wants me to go through a major overhaul of my account including a surge in ad spend. Why would I invest my time on that if the system is going to fold in the coming months?

12:07 am on Jan 13, 2010 (gmt 0)

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And isn't the new YSM(lawsuit result) supposed to be out shortly?
8:57 pm on Jan 13, 2010 (gmt 0)

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Microsoft wants me to go through a major overhaul of my account including a surge in ad spend. Why would I invest my time on that if the system is going to fold in the coming months?

Exactly - both of my accounts could use work, but I don't want to spend time on either right now because of all of the uncertainty. It could just end up being a huge waste of time.

2:44 am on Jan 14, 2010 (gmt 0)

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If the Bing deal goes through, it will be adCenter that replaces YSM. YSM will not be taking the place of adCenter.
3:32 pm on Jan 14, 2010 (gmt 0)

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If the Bing deal goes through, it will be adCenter that replaces YSM. YSM will not be taking the place of adCenter.

Very nice. This is what I was hoping for. adCenter is far better than YSM. Thanks.