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yahoo settles click fraud lawsuit
Guess who get just about all the money
Yahoo will create an "Ad Placement Option" for advertisers to guarantee their ads will appear only on sites owned by Yahoo or sites designated as "premium" partners.
Interesting, as I don't see how anything is going to change. That is left wide open to interpretation, what Yahoo deems "Premium" and what I deem "premium" can be 2 entirely different things.
I look forward to a day when they pull their head out of their behinds and offer us what Google has for year and years. The ability to choose NOT to be on ANY of their PARTNER pages, premium or not.