Terra Lycos, Goto in search deal

Where's the demographics?

[NFFC]

"Terra Lycos said Friday it would use Goto.com's search engine services for its Web sites in a three-year deal potentially valued in the "tens of millions of dollars."

Article Here [cbs.marketwatch.com]

Choose your demographics, do you want Goto, AOL or Lycos?
Ooop's you have to take all three, get prepared for a drop in conversion rates!

Who is this a good deal for? Note the share price movements. RC, are you always right?

[rcjordan]

>demographics

I'd bet that AOL and GoTo have a huge overlap in their demographics. I don't know enough about Lycos to comment.

>always right
(an inside joke, folks) When I said that about being "GoTo-ized" I was using the term for PPC engines in general. Little did I know that they were, in fact, going to consume the majority of SE top spots.

[redzone]

Metacrawler.com (Go2net), is also displaying Goto results in their mix....

Interesting thing to note:

Do a keyword search on something that has plenty of bids at Goto...

Note the listings for the top 5, then start "refreshing" your browser.. Notice the change in listings?

We're paying $.31 for a keyword on Goto, but only $.01 or $02 on Sprinks and Findwhat.. At least our Sprinks/Findwhat listings are in the top spot in the rotation, occassionally... :)