Advanced ad Scheduling and general management of AdGroups on Yahoo

[Bastien]

We are currently running several campaigns on Yahoo Search Marketing, in parallel with a couple of Google Adwords campaigns.

There are a few functions, available in Google that I've been looking for on Yahoo, could anyone tell me whether:

- There is an advanced ad-scheduling function, to have ads displayed, say, between 6 a.m. on Monday and 8 p.m. on Friday ?

- It is possible Set up an account so that all different campaign for different languages could be included as Adgroups of a unique campaign, with each adgroup keeping its particular Settings (Language, geographical targeting)?

Thanks for your help

[ekimmerce]

Hi Bastien,

It really depends on where in the world you are, Here in the UK we don't have ad scheduling yet but I do know our friends across the pond in the US are using it now.

With regards to setting up campaigns with different region/language targeting, Yahoo recommends having an account per market (country and language).