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I am just about ready to jump off the MSN ship and swim over to Yahoo for my PPC campaigns. Before doing this, I wanted to be certain the same issues do not surface. I need to address the following for handling bulk uploads and handling:
1) Are there caps to the number of ad groups per campaign? I have over 2000 ad groups developed in an external program that will need to be uploaded?
2) Can the settings within a campaign be managed easily and fast for large number of keywords/ad groups? I have over 8000 keywords? For example, if I need to turn on 400 ad groups at once or do geo targeting - are there means to do this in a bulk manner?
There are bulk means, but no offline editor like Google has.
The UI is uncomfortable, has bugs, and sets it's own dates for every different page you use.
Go Google. Yahoo isn't the best solution. isn't even in the top 3.
I did hear rumors that a Yahoo desktop editor is on the way, but no estimated release date was given. Hopefully it resembles Google's tool more so than MSN's rather weak attempt at it.