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Assist

anybody can give me a clue about this?

     
2:14 am on Dec 20, 2008 (gmt 0)

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While getting conversions everyday, I also noticed that some of the conversions came from the Assist. What is this assist thing and what are the basis for this?
10:29 pm on Jan 5, 2009 (gmt 0)

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@misterjonez:

An "assist" is when a keyword or ad contributes to a conversion that is credited to another keyword or marketing activity. Assists must occur within 45 days of the conversion event to be recorded. Within any 45-day period, a conversion event can have a maximum of 30 assists recorded.

Hope this helps.

YahooPete