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KW strategy question

can I somehow follow similar strategy as in AdWords?

8:56 pm on Dec 5, 2008 (gmt 0)

Junior Member from CA 

10+ Year Member

joined:May 24, 2006
votes: 0

In AdWords I use KW's like this...

AD GROUP: Red Widget 'phrase'
"red widget" bid: $1.00
-[red widget]

Buy Red Widget
blah blah blah


AD GROUP: Red Widget 'exact'
[red widget] bid: $1.10

Buy Red Widget
blah blah blah

If this makes sense, how do I set up something similar in Yahoo Sponsered Search?

thanks :-)

11:30 am on Jan 20, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Oct 28, 2003
votes: 0

It doesn't look like Yahoo offers quite the same level of sophistication with kw match types, but they do have Standard Match, Advanced Match and Excluded Words (which looks similar to negative kws in Google). This is their help page on this

[help.yahoo.com ]


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