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I just wanted to let you know about some new features we added today to help you manage your account with more ease. Some of these enhanced geo-targeting features include:
*True country-level targeting. No more over-targeting (choosing the default setting of "entire market," which can include Canada and U.S.) or under-targeting (choosing all 50 states (Due to the nature of IP mapping and availability of other user information, there may be instances where a user can be located within the United States, but may not be recognized by our geo-targeting systems as belonging to any particular state.)
*City- and Zip-level targeting
--More granular ways to identify local Internet users
--Easy to use interactive maps (based on Yahoo! Maps experience) give you helpful hints on vicinities which you may also want to target
*Available to target English-speaking U.S. and Canada Internet users
Weíve posted a more detailed article on the new features on our Yahoo! Search Marketing blog:
As more updates and enhancements become available, weíll definitely keep you informed.
All the best,
I would pay more for traffic from the neighborhood. But, at the same time want to pay less, receive traffic from nearby locations.
ie: Advertisng for a downtown business at one price for searches from downtown, and at a lower price for searches from the suburbs.
Do you guys have any plans to be able to turn off search network partners like Google does?
All I ever hear from you guys is "I'll pass this request along."
News flash: If you give me the ability to actually target my ads I'LL SPEND MORE MONEY WITH YOU GUYS.
[edited by: JoeT321 at 4:03 am (utc) on Oct. 27, 2008]
You can add me to the list of disgruntled yahoo partner site victims. How about you guys block ALL the partner sites, and give each account 250 slots to ALLOW really good partner sites rather than limiting the block list to 250/INFINITY, so we will have to hunt out the REALLY bad ones.
It's common sense, efficient economics, and a proper incentive for the webmasters to manage their sites properly.
There is no easy money. Just some one else's easy money.
Cagey, I feel you buddy.
It will be better for searchers, websites *and* Yahoo if you just let us turn it off. Please!?
1. I set a date say, 9-15-08 to 10-29-08 to look at the stats of a bunch of ad groups.
2. I see an ad group with a #*$!ty CTR so I click on it, then go into the ads and edit/add a new one, etc.
3. I click the back button twice (to get back to viewing all the ad groups), and the date has been reset to the past 30 days. So I have to re-select 9-15-08 to 10-29-08 all over again, and wait for the ajax to reload.
I think it's some kind of bug unless I'm doing something wrong, but it's really annoying. I have to reset the date after going into every single ad group.
In regards to JoeT321ís question, ďDo you guys have any plans to be able to turn off search network partners like Google does?Ē we are seriously considering such a feature but at the time I canít comment further. Believe me Iíve told the product teams how folks on the boards have been asking for such a feature.
I'm shocked this wasn't done months ago. I tried to compensate by adding all those garbage search partners to our "blocked domains" list. Then I realized that, due to the sheer volume of crappy search partners, it was simply a waste of my time constantly updating the blocked domains list. So I stopped renewing the credit on the account. If Yahoo can't be bothered to fix this glaring deficiency, then I can't be bothered to advertise with them.
Even if you do want to put yourself through this process of updating blocked domains, there is, ridiculously, a cap of 250 sites. So once you've logged 251 useless search partners, you're at the end of the line.
My guess, however uninformed, is that if Yahoo allows merchants to filter out the search partners, then what's left is a very tiny number of daily clicks (at least relative to Adwords) and then merchants may wonder if it's worth their time managing their account for such a small volume.
To be fair, though, Google has its own issues [webmasterworld.com] with separating search partners, but it's not anywhere near as bad as Yahoo's.