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This is the first time this has happened for us on YSM and, as we have tens of thousands of keywords, I was concerned.
Which terms went up?
Only terms for one major city (combined with business description across many ad groups), regardless of performance, were being priced up the way.
Without doubt I am sure this is manual intervention by Yahoo and artificial price increases - a pretty serious allegation I know.
How low can Yahoo go? They are big enough to let the market determine what the price should be, this stinks.
And just on the back of the google slap, makes you wonder... how are google and yahoo cooperating with their ppc systems again?
We need microsoft to break up this cartel fast.