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Fluctuations in avg.cpc & position

Daily fluctuations in UK campaigns

     
12:50 pm on Aug 4, 2008 (gmt 0)

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Hi All,

Do any one is facing this issue?

There is high cpc fluctuations for the keywords in UK campaigns.
for example: for a particular keywords on the first day the avg.cpc is 0.50 euro and next its 0.30 euro and its keep on fluctuation daily.

Though i did not do any modifications on adtext or any other optimization.

Is this because of change in market value?

Can any one help me.

9:01 pm on Aug 6, 2008 (gmt 0)

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It is most likely because some (or many) advertisers for those keywords are moving in and out. Some may be hitting budgets, others may only want to run ads during certain hours, etc.
9:01 pm on Aug 6, 2008 (gmt 0)

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It is most likely because some (or many) advertisers for those keywords are moving in and out. Some may be hitting budgets, others may only want to run ads during certain hours, etc.
7:51 am on Aug 7, 2008 (gmt 0)

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Thanks awardmaster.

Is there any option in Yahoo to "Schedule ads at particular/certain time period?"

I've never seen such options.

 

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