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Do any one is facing this issue?
There is high cpc fluctuations for the keywords in UK campaigns.
for example: for a particular keywords on the first day the avg.cpc is 0.50 euro and next its 0.30 euro and its keep on fluctuation daily.
Though i did not do any modifications on adtext or any other optimization.
Is this because of change in market value?
Can any one help me.