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Updated features launched in July

New features for Yahoo! search advertisers

5:13 pm on Jul 25, 2008 (gmt 0)

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I want to let you know about a couple of new features we added today.

Ad Performance Report Enhancements
We've added three new data columns to the Ad Performance Report:
•Ad ID–your ad’s ID number.
•Visual representation of the ad–your ad’s title, short description and display URL.
•Destination URL — where a click would take the user.

Status Changes
The Status column on an ad group or keyword details page now indicate both the status of a campaign object and its reason for having that status. For example, this column might show Inactive, Bid Too Low, Min Bid: $0.30 if your keyword is turned off due to its bid being below the minimum of $.30.

If an object has more than one current status, only the highest priority status will be shown. If you take action to resolve the issue represented by the highest priority status, the next highest priority status will be shown.

Both of these updated features are live in all markets for Sponsored Search and Mobile Sponsored Search.

As we launch more enhancements, I’ll definitely keep you updated.



10:05 pm on July 25, 2008 (gmt 0)

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Hey YahooPete;

I'm glad you are adding features to the search advertising side, but if you happen to know anyone who works over in the "Publisher" department, can you walk over and wake them up? The ship is sinking...

We moved all of our contextual publishing from Yahoo to Google today due to a serious reporting problem with Yahoo Publisher.

See [webmasterworld.com ]


12:08 pm on July 27, 2008 (gmt 0)

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Any news on when a feature to turn off "search partners" will be in place? Google has had it for many years now. As I'm sure you've noticed, the primary complaint by Yahoo! advertisers here, and at other marketing forums has been in regards to the quality of your search partners (or lack thereof).
2:14 am on July 28, 2008 (gmt 0)

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Hey, when are you guys going to launch a adwords editor type product for yahoo search? This one thing keeps my spend a tiny fraction of what it is on google.

Even msft has a alpha version of this type of tool. Make it so I can export out of google editor directly into yahoo. Copy/paste would be ideal.

11:27 pm on Sept 4, 2008 (gmt 0)

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flipper, you can use the excel upload to basically do the same thing... I do nto use the Yahoo interface for anything other then QA and monitoring. all my changes are done through the upload sheets...