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I have a YSM account but it only allows me to select regions in the UK, and not the USA. The UK and USA are our two biggest markets. Do I need two different accounts? I certainly hope this isn't the case as it will mean more work, which should be unnessary. Not all online business target just one country. I have customers in most English speaking nations.
I spend a lot of money with Google and get a good ROI. I'm just not sure I can be bothered with YSM if it means all this hassle. I used it years ago as Overture and got a good ROI, but I'm guessing the traffic is much less these days. I also like using the AdWords editor, and I also hear that YSM might be using AdWords ads in the future. There seems to be a lot of negatives.
So, is it worth the hassle?