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Yahoo's Standard Match vs. Google's [exact match]



5:47 pm on Jul 8, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

My PPC system tracks ROI based on exact keyphrases. Google's system allows this easily with their [exact match] functionality. Yahoo's Standard Match is similar, but adding new keyphrases constantly trips the "new keyphrase is too similar to a keyphrase already in the list" message. Because of this I don't track the ROI of individual keyphrases in Yahoo at all, I only track ad group ROI there.

Has anyone found a way to track individual keyphrases effectively in Yahoo?

PPC Consultant

4:49 pm on Jul 18, 2008 (gmt 0)

5+ Year Member

in your case; put the KWs in ad groups of their own.

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