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Would I need to run a keyword report every hour on the hour and then do some math to figure out an estimate of what happen that hour. Doesn't seem right and would burn through API limit quickly.
I just want to figure out the exact cost of a click for that period of time. I store the keyword id when the ad is clicked but then can only get an average for the day on the back end with reports API.
Please tell me I'm missing something.