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I've been away for a bit but decided to get my fellow members input on something that just pisses me off to NO END.
I advertise with Yahoo Search Marketing and have for a while now and I noticed last week that my account wasn't performing right. Low conversions, high impressions, low click through rates...around 0.70 when I usually experience about 2.00.
My rep is a GREAT GUY and has really helped me in the past and told me it was probably market fluctuation and try to wait a few days....I did what I was told and notice yesterday that my click through rates have plummeted even further...conversions were horrible and impressions were through the ROOF...about 170,000 impressions as of 2pm cst when in a normal day I would get 40 - 50,000 TOPS. I started digging and noticed that some of the keywords were INCREDIBLY OBSCURE and stuck out like a sore thumb...naturally I disabled them...about 20 or so...I'm talking some of these keywords would have 30 or 40,000 impressions....keywords that normally get minimal impressions.
It did what it set out to do...my traffic was slaughtered b/c over the few days these false impressions gave the overall impression my account was performing poorly therefore lowering my ad placement and giving more weight to other ads with better click throughs...giving these ads higher placement with lower costs and driving down the competition.
I initially talked to yahoo about this and was told there was nothing that could be done other than shutting off the keywords...WHICH I DID. BUT, the damage is done...I sent an email to my rep trying to get management involved to solve this problem...it just SUCKS they do not have measures in place to protect us loyal advertisers from THIEVES.
Has anyone else experienced this problem?
Have you ever considered that many of Yahoo search network partners send nothing but junk traffic and impressions? Could be worse in your vertical than others. Consider blocking some of those sites so that your ads do not display there.
Please post if you find anything else out & I will do the same.
t has been reported here in the past that Yahoo or one of it's partners will feature a keyword on their home pages & increase impressions many fold.
what about some conversions? On Yahoo increase of impressions and clicks does not translate to conversions, for some strange reasons it 2 different things.
and as far as the keyword being featured on the homepage...this keyword is sooo stupid obsurd...5 words...they wouldn't have that up on any page. I'm waiting to hear from yahoo but since I've disabled the words in question my account is doing much better and seems to be rebounding...
Natron...I was experiencing only impressions and not clicks...I hope it gets resolved for you but Yahoo's technology is so inferior in this area I bet you get the old fashioned, "nothing appears to be wrong, all is normal". Let me know though....hope they fix it brotha.
I don't mind paying for search generated clicks. But, clicks from casual surfers because an Ad already caught their eye are only worth maybe 1/100 of what I want to pay for actual PPC searched clicks.