First day high, second day low!

[LeoXIV]

Hi,

I am seeing a strange behavior, any new adgroup i add gets a good amount of traffic on the first day then on the second day it declines rapidly.

I was wondering what is causing this.

Thanks
Leo

[vstevens]

I was starting to think I was the only one. Yahoo Search Marketing is ridiculously inconsistent. To the point it doesn't even make any sense. Its almost "fishy"?

[LeoXIV]

the funny part is that if I add a new adgroup to a campaign, then the previous adgroups get a jolt of traffic too!

[PPC Consultant]

they gave a chnace to your KWs and tried it in different positions, giving you high traffic. Then they realized your ad ctr * cpc is not as high as other advertisers buying the same KW. So now they show you ad a lot less frequently.. Work on your ad copy!