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Videos in Yahoo PPC Ads Labelled "Partner Results"

11:50 pm on Mar 25, 2008 (gmt 0)

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I just saw a commercial that said to go to Yahoo and search for "shop honda". When you do the search, Honda shows up in the as a "partner result" and all other PPC seems to be restricted.

If you click the image, a video pops up over the page. This is something I've never seen before in Yahoo. Has anyone else seen this before?

11:09 am on Mar 26, 2008 (gmt 0)

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Yes, they have been doing this for a while. This is the first time they labelled them partner results. So I am happy about that at least.
2:03 pm on Mar 26, 2008 (gmt 0)

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Their regular text PPC is not called ads either but labeled somewhat confusingly "sponsor results."
4:22 pm on Mar 26, 2008 (gmt 0)

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So can you buy exclusive rights to a search term, as in the only sponsor at the top?
12:52 pm on Mar 27, 2008 (gmt 0)

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Since it drives people to Yahoo, and since Yahoo is fighting their ever lowering search market share, I'd guess Honda got some great "concessions" for their ppc-like costs to be there.

And in a deal like this, Honda wouldn't want ads shown next to theirs, so yeah, you can buy these kinds of things.

[edited by: RhinoFish at 12:52 pm (utc) on Mar. 27, 2008]

1:20 pm on Mar 27, 2008 (gmt 0)

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I wonder if Yahoo paid Honda for the placement. From a marketing perspective, why would you want someone to have to go to Yahoo and remember to search for 'shop honda' when you could just tell them to go directly to a URL?
12:55 pm on Mar 29, 2008 (gmt 0)

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i love google more