Videos in Yahoo PPC Ads Labelled "Partner Results"

[Stores]

I just saw a commercial that said to go to Yahoo and search for "shop honda". When you do the search, Honda shows up in the as a "partner result" and all other PPC seems to be restricted.

If you click the image, a video pops up over the page. This is something I've never seen before in Yahoo. Has anyone else seen this before?

[rustybrick]

Yes, they have been doing this for a while. This is the first time they labelled them partner results. So I am happy about that at least.

[ecmedia]

Their regular text PPC is not called ads either but labeled somewhat confusingly "sponsor results."

[matimer]

So can you buy exclusive rights to a search term, as in the only sponsor at the top?

[RhinoFish]

Since it drives people to Yahoo, and since Yahoo is fighting their ever lowering search market share, I'd guess Honda got some great "concessions" for their ppc-like costs to be there.

And in a deal like this, Honda wouldn't want ads shown next to theirs, so yeah, you can buy these kinds of things.

[edited by: RhinoFish at 12:52 pm (utc) on Mar. 27, 2008]

[Stores]

I wonder if Yahoo paid Honda for the placement. From a marketing perspective, why would you want someone to have to go to Yahoo and remember to search for 'shop honda' when you could just tell them to go directly to a URL?

[ljjk5]

i love google more