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I have a few campaigns with 1-2 Quality index which causing my Ads not to appear at the top of the search results.
Does anybody knows how often does the Quality index update.
I read in yahoo help that it is determine in the first day of appearance but it does not say whether it keep updates
Quality Index is updated every day.
It is calculated for each keyword of your campaign, but it is shown in a 1-5 blue colored bar for each group.
At the beginning of your campaign it's calculated according the segment of your business and the expected performances.
According to the different segment quality index could be calculated (and be "active" in the YSM ecosystem) within few days or more days could be necessary for a different segment.
After quality index is calculated on real performances of your campaign, keywords, ctr, and your competitors.
According to a patent of Yahoo landing page is no so relevant as in Google AdWords. There is also mention in the same patent to conversion rate as element that influences the quality score.
I never try to test this last thing but it could be interesting.
[edited by: YahooPete at 7:03 pm (utc) on Mar. 28, 2008]