January 2008 - Updated Yahoo! Search Marketing features launched

New features

[YahooPete]

Hey there,

I want to let you know about some new updated features. This January some of the new features include:

* Keyword Generator: provides you with three easy options for adding keywords to existing ad groups. Available in all markets.

*Campaign Tune-Up Alerts: Lets you know when your requested Campaign Tune-up Proposal is complete. Available in the US market.

* Conversion-based Ad Optimization with Guidelines: Now you can set up your ad optimization to target more than just clicks, so that ads that get better conversions or revenue can display more often. Available in all markets.

*Excluded Keywords Increase: We’ve increased the number of keywords you can exclude to 250 words at the account and ad group levels. Available in all markets.

<snip>

We’ve posted a more detailed article on these features on our Yahoo! Search Marketing blog: [ysmblog.com...]

Thanks for all the feedback on this forum!

My best,
YahooPete

[edited by: werty at 6:08 pm (utc) on Feb. 4, 2008]
[edit reason] Removed Final bullet point per users request. [/edit]

[davewray]

YahooPete...Good stuff. But I think there are two major beefs among advertisers who use YSM.

1. Allow unlimited entry of negative keywords...

2. And, allow advertisers to advertise ONLY on Yahoo.*, and be able to filter out your shady "search partners" completely.

Then, and only then will YSM realise full and complete monetization via their PPC platform.

[mukoh]

I Agree. The traffic that we were getting from partners was 90% of what our ads were pulling the conversions were the worst we have ever encountered.

[YahooPete]

Hi “davewray,”

Thanks for your feedback. I’m going to share your comments and suggestions with the Product team.

Just want to remind you, in regards to your comments about traffic quality, we created the Traffic Quality Center as an online resource center to help provide more visibility into Yahoo! Search Marketing’s traffic quality initiatives: [searchmarketing.yahoo.com...]

It’s a great place for directions on how to submit a click investigation request, news on our traffic quality efforts, tips on how to monitor your traffic, industry articles and more.

Thanks again for taking the time to post your comments.

Cheers,
YahooPete

[werty]

Pete, while I think the Traffic Quality Center is a good idea, I think it is a much better idea to allow the advertisers the ability to only buy traffic from just Yahoo!

We waste lots of time filing click reports and dealing with your quality control staff just to receive a "good faith" refund on clicks that we should have never been charged for in the first place.

Instead of increasing our spend at Yahoo! we spend all the money at Google, where we have better control of where our ads are displayed.

[mike_ppc]

YahooPete, I must notice a much better feedback! Thank you for the info. Looking forward to updates (the latest on the 1st of March)

[UnitedRigo]

YahooPete,

Thank you very much. Those are helpful new improvements. I certainly welcome them. The most important improvement that I would like to see is to have more than 250 domains than can be excluded. I would like to exclude at least 1000 domains and certainly more. That, in my opinion, would be a big improvement.

[YahooPete]

Thanks everybody for the feedback!
YahooPete

[mukoh]

Still horrid, ran another test, and 90% of the clicks are from untargeted sites that just piggy back keywords and obviously send fraudulent clicks. Lovely.