Yahoo Content Network

[Kiska]

Ok, so please somebody explain, how can Yahoo's content network be down? Isn't that a big part of business? I am red mad about this...

This is what our rep wrote me:

Currently we are having capacity issues with the Content Match server.
That means any changes made to the campaigns whether it is ad change or bid change may result in the account going offline ONLY for Content Match irrevocably. I would not recommend making any changes to the campaign. We are also not inviting any new advertisers to CM due to these technical difficulties we're having. Currently there is no ETA and the product is very vulnerable. You can try to lower the bids, but we will not be able to help you in case the entire campaign in CM will go offline as a result.

Sorry for the inconvenience.

So, I can either keep loosing money or have the whole thing shut down. No optimization possible? The sad thing is that this is a big part of business for that account! URGH

Any ideas?

[Dragoshani]

Because this all new account on YSM is not showing ads?
Thanks for topic. They don't say how long of time is will be?

[Kiska]

They said that they are working on it and will have something soon (within the next few months).

[mike_ppc]

Do you get a positive ROI from the Content Match? Usually the quality of the clicks is very, very poor.

[Kiska]

mike_ppc - I think it depends on the client's industry. Some content networks perform better than others. We normally see a positive ROI on Yahoo's content match, but it isn't much above the breaking point. So I guess, you have to test it out and see how it does. The CPM content match on Google worked horribly for us. Others liked it.

[PPCGeeks]

The fact of the matter is that YSM is so far behind the market that you just have to work with what they offer.

We have marketed many of our clients through Yahoo both in the US and internationally, we have had some decent results and some terrible results with the content network, the most frustrating part is how poorly the data is brought back... Keep plugging away with them and keep emailing. Some business is better than no business.

Best of Luck
<snip>

[edited by: werty at 5:30 am (utc) on Jan. 30, 2008]
[edit reason] Please see TOS #13 [/edit]