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- How many keywords (maximum) should I have in each Ad Group?
- If one of my keywords gets a very good CTR does this effect the ranking of other keywords from within the same Ad Group?
If anybody knows a guide that they'd recommend following re: Split Testing, I'd very much appreciate it.
I feel it's imperative that Split Testing is used, as you are then always trying to better your listing.
EDIT: Title was supposed to say 'Split'